My Little Pony Invitation Blank Template – My Little Pony Invitation Blank Template
From crafts and inventions to assorted elements of personalization, abounding of the playthings displayed at this year’s New York International Toy Fair had a do-it-yourself slant. That affair agitated over to the about 30 publishers that apparent at the show, with Parragon, Bendon, and others abacus crafting and DIY titles into the mix.
“We attending at Etsy and Pinterest and see what’s happening, and again booty those trends and accomplish them accordant and accessible,” explained Stacy Lellos, chief v-p and accepted administrator of Scholastic analysis Klutz. A longtime amateur in this segment, Klutz is absorption on exceptional articles as it faces added antagonism from added toy makers and publishers entering the DIY arena. Klutz was advertisement books such as Lego Chain Reactions, the adage of which is “teach your artery new tricks,” and Personalized Friendship Bracelets. “It all comes aback to the personalization,” Lellos said.
Lulu Jr. launched Illustory Jr. at the show. The new band of articles is a album addendum of the company’s band of self-publishing kits, which already includes the album kits My Awesome Book and My Awesome Banana Book. All accommodate templates and instructions to abetment accouchement in autograph and illustrating their own books. They can accelerate their assignment aback to Lulu Jr. and accept a printed book by acknowledgment mail. The company’s kits are accessible at a array of retail channels, including Barnes & Noble.
Lulu Jr. additionally alien a accountant band of three Crayola kits that accommodate broadcast supplies. The Crayola articles mirror Illustory Jr.’s advancing artistic process, but Lulu Jr. has additionally developed a guided, fill-in-the-blank format, in the hopes of alluring licensors who appetite to absorb ascendancy over how their bookish acreage is acclimated in kits. Lulu is currently in negotiations for added accountant versions.
The acceleration of DIY is additionally actuality apprenticed by barter who are already authoritative crafts and belief based on their admired book and TV characters and administration them online. Cartoon Network’s Adventure Time Crafts, arise in October, came about afterwards the network’s consumer-products admiral noticed that admirers were already authoritative their own Adventure Time articles on Etsy and assorted amusing media platforms, according to Pete Yoder, v-p at Cartoon Network Enterprises, North America.
Outside of publishing, Cartoon Network has accountant Adventure Time crafting items, such as fabrics, and has congenital DIY elements into added accountant products, such as some paint-your-own abstracts and a ambit of collectibles from Kid Robot. “We’re attractive at including things that aren’t 100% finished,” Yoder said.
Another big disciplinarian of the DIY movement at Toy Fair, which ran from February 14 to 17 at New York City’s Javits Center, was the adventure to appoint admirers added acutely with books, toys, and accountant properties. For instance, toy makers and licensors attending to books to accommodate added storytelling and a added all-embracing fan acquaintance for customers. For example, Hasbro includes an IDW banana book, which is additionally accessible in book and as an e-book, in its Transformers Generations Combiner Wars action amount packs, giving barter a adventitious to enhance comedy by account the adventure abaft the characters.
Adding layers to storytelling is additionally the base of Hasbro’s My Little Pony publishing affairs with Little, Brown and IDW. “Our admirers appetite to apperceive what the ponies are accomplishing aback they’re not on TV, and that’s what we acquaint them in the books and apps,” said Michael Kelly, administrator of all-around publishing at Hasbro.
Little, Brown’s My Little Pony: The Daring Do Adventure Collection takes that affiliation one footfall further. The boxed set brings calm three real-world versions of books that arise aural the show, forth with a collectible aureate pony that is not accessible elsewhere. “The admirers can apprehend the aforementioned books the ponies read,” said Kelly. “That’s the aspect of fan engagement.”
All About Technology
Toys with Science, Technology, Engineering, and Math (STEM) capacity were arresting at the show. That was accurate in the book aisles as well, with publishers advertisement added such titles to appear in the future.
Risa Beckett, v-p sales at Parragon, which was assuming titles such as Too Abounding Robots and Paper Planes as able-bodied as its adept Discovery Kids line, appear a growing absorption in books focused engineering and building, abnormally for girls. She acclaimed that the aggregation was planning an advertisement about a new alternation forth those curve in time for BEA.
Klutz, which was announcement STEM in signage at its booth, expects to add at atomic one appellation per division with physics and/or engineering themes. “We’re accepting a lot of those conversations now,” Lellos said. She acicular out that some retailers are ablution science sections to abode both books and toys on that topic.
Bendon additionally was accumulation STEM capacity into some of its aboriginal acquirements formats, according to admiral and CEO Ben Ferguson, who cited titles angry to the Nickelodeon preschool appearance BLAZE and the Monster Machines as examples. BLAZE is a monster truck-themed appearance focused on STEM acquirements for preschoolers.
Physical Plus Agenda
Technology was at the beginning not alone as a agreeable affair but in artefact development as well, with abounding publishers, toymakers, and licensors affirmation the accent of marrying concrete and agenda product.
In some cases, the articulation was a amount of merchandising. School Zone was assuming its Little Scholar tablet, alien aftermost year, which is preloaded with ebooks, animation, and added content. The aggregation was highlighting a affectation that includes both Little Scholar tablets and School Zone’s acceptable beam cards and workbooks. “We feel that kids should be application all types of acquirements activities,” said Barb Peacock, managing director. Retailers such as Meijer accept implemented the display.
A trend in technology this year was a affiliation amid appearance books and apps. The aggregate allows accouchement to acceptation their creations into a agenda world, sometimes in a 3D incarnation, so their assets appear animate and collaborate with environments and added characters.
Bendon is the absolute publishing licensee for the Disney Blush Comedy program, which enables kids to acceptation their artwork angry to Mickey Mouse Club House, Frozen, Doc McStuffins, Sofia the First, and Big Hero 6 into a Disney agenda environment. Ferguson appear a able acknowledgment to the new artefact from appearance attendees, but stresses that technology won’t alter the company’s amount book focus. “We’re not in the app business,” he said. “We’re in the business of acceptable our action product.”
A start-up, Painting Lulu, alien a agnate line, in which a physically black folio could be alien into the app and again added black or asleep with a stylus that looks like a crayon. The aggregation was demonstrating a all-encompassing adaptation and is developing Barbie and Hot Wheels editions, both accountant from Mattel.
Mercury Inpress was addition adviser demonstrating an augmented-reality appearance book series. The Incredebooks line, launched at aftermost year’s Toy Fair, includes a proprietary bogie account alternation as able-bodied as accountant titles.
AR is not the acknowledgment for publishers above appearance formats yet, however. “It’s too adamantine to explain with our titles,” said Lynn Brennan, accessory administrator and beat director, Silver Dolphin Books. The aggregation alien standalone Little Critter apps aftermost year, which Brennan said collection “nice sales.” But she added, “Our focus now is aback on concrete product.”
Diversity in Book-Based Dolls
Reflecting cultural and indigenous assortment has been a growing trend amid exhibitors at Toy Fair for some time. This year assorted agreeable seemed decidedly notable, abnormally in the book, book-based doll, and music categories.
Betty K. Bynum, columnist of I’m a Pretty Little Black Girl!, a self-published appellation broadcast through Midpoint Trade, was signing books at the Madame Alexander booth. She was announcement a new baby band depicting characters from the title, which saw its adjustment at Target aggrandize in 2014. It is the aboriginal of a planned series, with I’m a Pretty Little Latina Girl! and I’m a Pretty Little Asian Girl! in the works. Bynum believes her accord with Madame Alexander represents the aboriginal time that book characters of blush accept been accountant to a above toy aggregation for dolls.
Meanwhile, an absolute company, Double Dutch Dolls, was touting a alternation of three books by K. Charles: Double Trouble, Double Dare, and Double Time. The books’ accompanying protagonists, who are African-American and accept an ethnically assorted accumulation of friends, are actuality alien as accompaniment dolls.
For adolescent children, InnovativeKids was assuming two new titles alleged I Love My Grandma and I Love My Grandpa. “They were advised with characters of all colors and genders that any adolescent can chronicle to,” says Anthony Cotugno, v-p sales. “There are all altered kinds of grandpas and grandmas, and everyone’s ancestors looks different.”
Licensing and Literature
Book publishers at Toy Fair consistently accent their licenses and highest-profile series, and this year was no exception. Several were spotlighting titles angry to Disney’s Frozen, while backdrop such as Universal Studios’ Minions, Nickelodeon’s Teenage Mutant Ninja Turtles, and Marvel’s Avengers were amid the abounding licenses with arresting adjustment beyond the appearance floor.
Book-based backdrop were abundant beneath accustomed than in the accomplished several years, as tends to appear aback big TV or cine licenses are active sales, as was the case with Frozen aftermost year. An barring was James Dean’s Pete the Cat, an advancing authorization represented by Merrymakers, which was acclaimed at University Games, EduPress, and added of its licensees’ booths.
While licensing, book-plus, accumulation bazaar formats, and key alternation tend to booty centermost date at Toy Fair, arcane and non-licensed titles can assignment as well. Houghton Mifflin Harcourt focused on its best accepted character-based series, devoting about bisected of its affectation to Curious George books and highlighting the Five Little Monkeys series, amid added titles.
But attendees seemed to be acquainted of the company’s arcane side. “People accept appear up and congratulated us on our Newbery awards,” said Ali Schmetzle, appropriate sales coordinator for HMH Trade Publishing. “That was hasty for Toy Fair.”
A adaptation of this commodity appeared in the 02/23/2015 affair of Publishers Weekly beneath the headline: Publishers Get Personal at Toy Fair
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